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Archive for November, 2009

Encouraging Member Participation

Our member base would have 4 major groups –

  1. Passives – who seek effortless entertainment and information
  2. Actives – who participate in activities and topics created by others
  3. Motivators – who create topics and plans activities of interest to other members
  4. Caretakers – serve as intermediaries between members and staff, and are usually seasoned motivators.

We reckon that around 85% of them would be passives, 12 % actives, 2.5% motivators and 0.5%will be caretakers. Total time spent within the community is dominated by the actives are motivators. These are the people who create the majority of the content, which attracts the 85% of passives who represent the bulk of the participants. The care and feeding of these leasers is critical to the success of the community.

An important goal of community development is to move people from passive readers to active contributors.

In the end, virtual communities, although they rely on a variety of technologies., they are about people. They represent a new kind of social institution that provides new ways for individuals with common interests to meet and interact with each other.

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Interacting with our Members

Our community shall be based on the following elements –

  1. Cohesion: the sense of there being a group identity and that an individual belongs to the group
  2. Effectiveness: the impact that the group has on the member’s lives and the outside world.
  3. Help: the perceived ability of members to ask for and receive various kinds of assistance
  4. Relationships: the likelihood of group members interacting individually, including forming friendships
  5. Self-regulation: the ability of the group to police itself
  6. Participation: the extent to which each member’s view are respected and involved in developing the community and the website

“ In deciding to participate, management should be certain that they have staff resources with the expertise/information that will be of interest of the community, and hat these staff members have the interactive skills to represent the organization effectively within the community.”

The interaction between the staff and member can be very valuable, but with a little risk, since we would be potentially exposed to the commentary of critics and unhappy members. How we respond, to these critiques will be carefully watched by other members of the community.  If we are not prepared to respond promptly to the queries, it could develop a reputation as an organization that does not stand behind its information.

On the other hand, through effective participation, the organization can build a base of support among community members that yields loyalty and goodwill for the organization.

We hope we can be flexible and caring enough towards our members. Since it is they who decide the future of Channelfuse. We are merely supplying the platform !!

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Channelfuse : Its objective and methods

Community of interest formation is perhaps the single unique attribute of interactive media. Anyone who is interested in doing business on the internet needs to be aware of virtual communities. Perhaps no other technique is potentially more powerful for aggregating and communicating with specific target audiences.

People on virtual communities use words on screens to exchange pleasantries, and argue, engage in intellectual discourse, conduct commerce, exchange knowledge, share emotional support, make plans, brainstorm, gossip, feud, fall in love, find friends and lose them, play games, flirt, create a little high art and a lot of idle talk. People in virtual communities do just about everything people do in real life, but we leave our bodies behind.

There are skeptics who would argue that virtual communities lack some critical elements that define ‘real’ communities. Like, a feel of permanence and belonging, a sense of location, warmth from the local history. It takes virtually no effort for an individual to leave a virtual community. Well, we would want to address these issues, and bring a change about in the fashion in which a virtual community is handled.  For us, our communities will foster collaboration and cooperation among participants to the benefit of all members and the participating organization.

In the end, virtual communities, although they rely on a variety of technologies., they are about people. They represent a new kind of social institution that provides new ways for individuals with common interests to meet and interact with each other.

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