Encouraging Member Participation
Our member base would have 4 major groups –
- Passives – who seek effortless entertainment and information
- Actives – who participate in activities and topics created by others
- Motivators – who create topics and plans activities of interest to other members
- Caretakers – serve as intermediaries between members and staff, and are usually seasoned motivators.
We reckon that around 85% of them would be passives, 12 % actives, 2.5% motivators and 0.5%will be caretakers. Total time spent within the community is dominated by the actives are motivators. These are the people who create the majority of the content, which attracts the 85% of passives who represent the bulk of the participants. The care and feeding of these leasers is critical to the success of the community.
An important goal of community development is to move people from passive readers to active contributors.
In the end, virtual communities, although they rely on a variety of technologies., they are about people. They represent a new kind of social institution that provides new ways for individuals with common interests to meet and interact with each other.